Forging for food and water 36000 feet above sea level
If you’re planning to fly Indigo, a domestic carrier within India, you might consider carrying your own water and food. Perhaps they believe in serving medical quantities of H20 – that is why water is rationed @ 150ml paper cup per person, and each cup is only half filled. If you’re uninhibited you might ask for several refills – but 13 refills later you’ll get a litre.
The inflight shopping guide promises a hearty menu with plenty of vegetarian and non-vegetarian meal and snack options. As you rush to order, your mouth watering, and stomach aching from hunger pangs, the stewardess will hand out a cold and dull tasting vegetarian malabar parantha – the only food item available on the flight.
After finishing up your miniscule portion of food and water you might have to walk the aisles forging for food, and water.
At a time when the markets are flooded with budget carriers, and there’s no discernible difference in air ticket prices, airlines will need to think long and hard about their differentiation strategy. Even small gestures can go a long way in creating memorable customer experiences. Perhaps a warm cookie? Or a hot towel? Or at the least, availability of the menu items?